Creative Economy Outlook Portal
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Creative Economy Outlook Zim (CEOZ) is a portal on the status of creative industries in Zimbabwe.
The purpose of the CEOZ Portal is to provide data, analysis and tools needed to promote and support the growth and development of creative industries in Zimbabwe. The CEOZ Portal’s vision is to ensure that Zimbabwe provides the best possible business, regulatory, technical and fiscal infrastructure to enable Zimbabwe’s creative businesses to flourish commercially and to increase overseas investment and trade in Zimbabwe’s creative industries.
To achieve this, the CEOZ Portal explores the following frequently asked questions on the local creative economy:
- What constitute creative industries?
- Where are we now?
- Where do we want to get to?
- How will we get there?
- What can government do?
- What can industry do?
The CEOZ Portal explores the above questions through a comprehensive mix of news, analysis, references, articles, data, charts and tools. These are provided both by our core team, contributors, and by members of our extended community. We offer both free and paid services.
B. Five Pillars
The CEOZ Portal identifies five pillars Zimbabwe must prioritize to develop the creative industries for a new generation of success, namely:
- Access To Finance – ensuring creative businesses know how to raise funding.
- Education & Skills – nurturing and supporting diverse talents and skills for growth.
- Infrastructure – giving Zimbabwe one of the most competitive communication infrastructures in the world.
- Intellectual Property – building robust public and government support for copyright development and protection.
- International – expanding Zimbabwe’s trade and inward investment in creativity.
C. The Three Big Wins (Low hanging fruits)
Working together, government and industry have long identified three ‘big wins’ – “low hanging fruits” that have great potential to accelerate local markets, export growth and increase investment in creative industries. The three big wins are:
1. Create overseas partnerships with the greatest potential to generate new business
- Establish industry-led alliances in high-growth markets.
- Ensure a strong Zimbabwean presence in creative clusters in priority global markets.
- Ensure that creative businesses support the international growth of Zim brands through e-retailing.
2. Maximise supply chain opportunities for creative businesses in major global projects
- Enhance the impact of major overseas projects for the creative industries particularly through ZIMASSET.
3. Focused targeting to drive inward investment
- Make the case for wider inward investment in Zimbabwe’s creative sector.
- Highlight Zimbabwean centres of creative excellence.
D. What constitute creative industries globally?
Creative industries are considered as embracing nine sub-sectors:
- Advertising and marketing
- Design (product, graphic and fashion)
- Film, TV, video, radio and photography
- IT, software and computer services
- Museums, libraries and galleries
- Music, visual and performing arts
Recognising the considerable differences between these sub-sectors (and between the services and content sectors), the CEOZ Portal does not seek to proffer action plans for each of them. Instead, it concentrates on those areas where the sector and the CEOZ Portal could work together with industry and government to deliver benefits to the creative industries and economy.
E. Next steps
Assessment and preparation: January – March 2017
- Establish awareness and usage of www.creativeeconomyoutlookzim.org as the single best source of evidence-based content on the commercial performance of Zimbabwe’s creative industries for key audiences. The portal will be launched at the end of January as a work-in-progress.
- Buy-in from government and industry to targets.
- Collect market intelligence and agree methodologies.
- Priorities identified and agreed.
- Development of detailed implementation action plans with stakeholders.
- Realign programmes to support strategic objectives.
Implementation: April 2017 – April 2021
- Develop and launch CEOZ Portal Prospectus.
- Programme delivery (to meet value and number targets).
- On-going performance monitoring, evaluation and continuous improvement.
F. Get on the map with the CEOZ Portal
The CEOZ Portal helps creative industries achieve greater visit visibility to local and international markets and investors through tailored services with specialist support covering a wide range of industries. Follow our handy guide to discover how we can help your organisation.
H. Our tailored commercial products include
- Introductions – to key contacts in government, industry and academia, or professional service organisations (including solicitors, accountants and recruitment consultants).
- Regional and local location analysis – help overseas companies to choose the right place to set up.
- Investor Development Network – offers continued support to overseas companies once they have established a presence in Zimbabwe.
- Passport to Export – provides new and inexperienced exporters with the training, planning advice and ongoing support they need to succeed in overseas markets.
- Overseas Market Introduction Service (OMIS) – access market and industry information, identify potential contacts or plan events.
- Market visits and trade missions – organised to help Zimbabwean companies visit the market they are interested in and talk face-to-face with prospective business partners.
- Export Marketing Research Scheme (EMRS) – free independent advice on how to carry out marketing research.
- Business opportunities – personalised email alerts informing businesses about relevant opportunities and developments.
- Overseas business risk – Ministries of Finance and Trade can provide key information to help you manage the risks of doing business overseas.
- Events and seminars – held across Zimbabwe and overseas, these briefings offer business/networking opportunities and market information and allow Zimbabwean firms to showcase their capabilities.
- www.creativeeconomyoutlookzim.org – an invaluable source of up-to-date Zimbabwe, sector, event and contact information. Bookmark the URL and set up alerts to receive daily content updates.
- Bespoke information – advice on key commercial considerations such as company registration, immigration, financial incentives, labour, real estate, transport, utilities and regulatory issues.
I. Want to know more?
or visit: www.creativeeconomyoutlookzim.org
© Nhimbe Trust
No part of this information can be used without prior written permission from Creative Economy Outlook Zim.
Whereas every effort has been made to ensure that the information given in this document is accurate, neither Creative Economy Outlook Zim nor its associates accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned.Economics